Target Buyers Already Researching Your Solution.
Access B2B intent data through our Bombora partnership. Get bi-weekly reports showing which companies are researching topics related to your solution, enriched with verified decision-maker contacts, so you can prioritise accounts with buying signals.
How We Use Intent Data to Win Enterprise Accounts
20–50 in-market accounts identified bi-weekly, showing research spikes.
13,000+ intent topics available to track (a comprehensive B2B dataset).
Weekly intent surge reports with account prioritisation and topic breakdown.
Triple-verified contact enrichment for 3–5 decision-makers per flagged account.
Real-time intent scoring dashboards showing surge trends and topic clusters.
60% email open rates and 2–3x higher conversions.
Why Intent-Powered Targeting Outperforms Cold Outreach
Cold Prospecting. Start Warm Conversations.
Traditional cold outreach takes a blanket approach. It hopes to reach prospects who are already in-market.
As inboxes become saturated, this approach performs worse over time. Intent data shows which companies are actively researching solutions like yours right now, so you can reach them at the perfect moment.
The Gold Standard in B2B Intent
We’re an official Bombora channel partner, giving you access to a trusted intent data source.
Know What Your Prospects Are Researching And When
Intent data shows when buyers are actively researching solutions online and what products or services interest them.
Marketing and sales leaders using intent data gain a decisive advantage. They can identify which prospects are ready to buy and avoid wasting time on those who aren’t.
From Data Signals to Sales Intelligence: Our Process
Intent Topic Signal Selection & Strategy
With 13,000+ intent topics available through Bombora, we work with you to identify the keywords and topics that align with your proposition and the problems your solution resolves.
We create a list of long-tail topic signals—the best matches based on relevance. We also use our technology to scan your website and collateral to identify matching topic signals available with Bombora.
What you get:
- Custom intent topic taxonomy (40-100 tracked topics specific to your solution)
- Competitor tracking to identify when accounts evaluate alternatives
- A focused intent campaign strategy document defining the most effective channels, messaging, and timing based on intent signals.
- Topic cluster recommendations showing which signals indicate high buying intent
ICP Parameters & Intent Signal Combination
We combine your chosen topic signals with the parameters that make up your ideal customer profile (ICP)—geography, industry, headcount, and turnover. We gain in-depth understanding of relevant decision-maker job roles that should be targeted within these businesses.
This allows us to reveal in-market accounts within the confines of your specific ICP, or if you prefer total in-market visibility, we can reveal new market opportunities you may not have considered.
What you get:
- ICP-filtered intent data showing only accounts that match your targeting criteria.
- Geographic, firmographic, and technographic filters applied to refine intent signals.
- Option for “total in-market” view displaying all surging accounts regardless of ICP.
- Strategy recommendations on whether to focus on highest surge velocity vs. most topic clusters
Bi-Weekly Intent Surge Reports
Every two weeks, we share a list of companies surging with the highest levels of intent—conducting the highest thresholds of research into the topic signals selected, revealing themselves as very likely in-market.
You’ll have the opportunity to select the in-market accounts you deem suitable for prospect enrichment and subsequent targeted outreach (if you choose our optional outreach add-on).
What you get:
- Bi-weekly reports showing 20-50 accounts with highest intent scores
- Surge velocity metrics (how quickly intent is increasing)
- Topic breakdown showing which specific signals each account is researching
- Historical trending showing if accounts have been in-market previously
Account Enrichment with Decision-Maker Contacts
Based on the target accounts you opt-in from the surge reports, our internal team of expert researchers and prospect enrichment specialists rapidly identify, capture, and verify all contact information for key decision-makers within the appropriate job roles and seniority levels.
Using a hybrid solution combining a 20+ person human-data-enrichment team equipped with premium database tools and verification tools ensures we build custom prospect lists with the highest possible accuracy.
What you get:
- 3-5 verified decision-maker contacts per opted-in account
- Verified work email addresses, LinkedIn URLs, switchboard numbers, direct dials, mobile numbers (where available)
- Multi-persona coverage (economic buyer, technical evaluator, end-user champion)
- Complete data transparency—you own all enriched contact data
Outreach Execution
For clients who want help acting on the intent data, we offer outreach services. Our copy-for-conversion specialists (with over a decade of experience) craft intent-specific email and LinkedIn messaging sequences designed to play upon the sales intelligence revealed.
Using the intent insight as a door opener and hyper-personalization hook ensures maximum engagement. We execute coordinated LinkedIn + Email outreach on your behalf.
What you get:
- Intent-specific messaging templates (4-6 variations per persona)
- Coordinated LinkedIn + Email sequences that reference specific intent signals
- Automated multi-channel campaigns executed on your behalf
- Lead management dashboard tracking responses and meetings
- A/B testing and optimization based on response data
Frequently asked questions about intent data outreach
What exactly is intent data?
When a company shows statistically significant spikes in research activity around relevant topics (surge velocity exceeds normal baseline), they're flagged as "in-market." Bombora monitors behavior across 5,000+ B2B sites and 13,000+ topics.
How is Bombora data collected?
How many accounts will I see each month?
Do I have to use your outreach services, or can I just get the data?
How quickly can we get started?
Can we track competitor activity?
4x your Growth with us?
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