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670 Lafayette Ave, Brooklyn,
NY 11216

+1 800 966 4564
+1 800 9667 4558

THE BACKGROUND - THE WHAT, WHY, & HOW TO INTENT DATA

THE BACKGROUND - THE WHAT, WHY, & HOW TO INTENT DATA

Traditionally businesses have taken a ‘blanket the market’ approach to cold outreach, in the hope of reaching prospects that are in the market
with a pain point, need and intent to buy.

This approach whilst invaluable to drive awareness and consideration, is suffering from degrading levels of return as more and more bussinesses utilise utomation tools to execute outreach at scale, and the inboxes of
key decision-makers become more and more saturated and fatigued.

Traditionally businesses have taken a ‘blanket the market’ approach to cold outreach, in the hope of reaching prospects that are in the market
with a pain point, need and intent to buy.

This approach whilst invaluable to drive awareness and consideration, is suffering from degrading levels of return as more and more bussinesses utilise utomation tools to execute outreach at scale, and the inboxes of
key decision-makers become more and more saturated and fatigued.

Traditionally businesses have taken a ‘blanket the market’ approach to cold outreach, in the hope of reaching prospects that are in the market
with a pain point, need and intent to buy.

This approach whilst invaluable to drive awareness and consideration, is suffering from degrading levels of return as more and more bussinesses utilise utomation tools to execute outreach at scale, and the inboxes of
key decision-makers become more and more saturated and fatigued.

To mitigate this, we implore all of our clients to include ‘intent empowered outreach’ campaigns as part of their growth strategy.

We Are Team Rocket, has doubled down our ability, to provide our clients sales intelligence, uyer-intent, decision-maker contact data and 100% done for you, intent empowred outreach solutions through our channel partnership with Bombora.

To mitigate this, we implore all of our clients to include ‘intent empowered outreach’ campaigns as part of their growth strategy.

We Are Team Rocket, has doubled down our ability, to provide our clients sales intelligence, uyer-intent, decision-maker contact data and 100% done for you, intent empowred outreach solutions through our channel partnership with Bombora.

To mitigate this, we implore all of our clients to include ‘intent empowered outreach’ campaigns as part of their growth strategy.

We Are Team Rocket, has doubled down our ability, to provide our clients sales intelligence, uyer-intent, decision-maker contact data and 100% done for you, intent empowred outreach solutions through our channel partnership with Bombora.

What is intent data?

Intent data tells you when buyers are actively researching online for a solution, and which products and services they are interested in, based on the web content they consume. Marketing and sales leaders that use Intent data have an advantage by understanding which prospects are ready to buy – and avoid wasting time and money on those that are not.

What is intent data?

Intent data tells you when buyers are actively researching online for a solution, and which products and services they are interested in, based on the web content they consume. Marketing and sales leaders that use Intent data have an advantage by understanding which prospects are ready to buy – and avoid wasting time and money on those that are not.

What is intent data?

Intent data tells you when buyers are actively researching online for a solution, and which products and services they are interested in, based on the web content they consume. Marketing and sales leaders that use Intent data have an advantage by understanding which prospects are ready to buy – and avoid wasting time and money on those that are not.

Why Bombora?

Why Bombora?

Why Bombora?

How is the Bombora intent data aggregated?

How is the Bombora intent data aggregated?

Bombora monitors content consumption at a business level through an exclusive collection of premium business publishers, analysts, vendors, and content syndication providers to produce one of the most trustworthy sources of B2B Intent data.
Bombora monitors content consumption at a business level through an exclusive collection of premium business publishers, analysts, vendors, and content syndication providers to produce one of the most trustworthy sources of B2B Intent data.

OUR WORKFLOW - IN PROVIDING INTENT EMPOWERED OUTREACH SERVICES

OUR WORKFLOW - IN PROVIDING INTENT EMPOWERED OUTREACH SERVICES

Team Rocket provides 100% Done For You Services to execute intent empowered outreach and intent empwoered account-based-marketing on your behalf. Here's how we do it...

Team Rocket provides 100% Done For You Services to execute intent empowered outreach and intent empwoered account-based-marketing on your behalf. Here's how we do it...

INTENT CAMPAIGN STRATEGY PLANNING
We'll guide you in decipher the optimal intent based strategies that are right for you business, to systematically unveil and target the lowest hanging in-market opportunities week on week. Whether that be focusing on companies that are surging against the highesst number of relevant topic signals simultaneously, or those surging with the highest velocity against particular key topic signals, or revealing ilive intent within the confines of your existing CRM database of companies.
INTENT TOPIC SIGNALS SELECTION
With 13,000+ different intent topics to pick from, we'll work to identify the keywords that resonate with your proposition, and the pain points your solution resolves. We'll map out a long-list of longtail topic signals that are the best match and picks for you, based on relevancy and pertincy. We'll also use our technology to scan your website and collateral to identify matching topic signals that are available with Bombora.
COMBINING THE INTENT TOPIC SINGALS WITH YOUR IDEAL CUSTOMER PROFILE PARAMETERS
With your topic signals choosen and plugged in, we will combine them with the parameters that make up your ideal customer profile (ICP), in terms of geography, industry, headcount and tunrover - as well as gaining an indepth understanding of relevant decision-maker jobs roles that should be targeted within these businesses. So that we can ultimately reveal in-market accounts within the confines of your specific ICP, or if you preference total in-market we can reveal new market opportinities to you, that you may have not considered.
OPT-IN THE COMPANIES SHOWING INTENT THAT YOU'D LIKE US TO ENRICH & TARGET
Every two weeks we will share a list of companies that are surging with the highest levels of intent, that are ultimately conducting the highest thresholds of research into the topic singal selected, thus reveal themselves as very likely to be in-market. You'll have the opportunity to then select the inmarket accounts that you deem suitable for prospect enrichment and subsequent targeted outreach that plays upon the insight and sales intelligence we have harnessed.
IDENTICATION & ENRICHEMENT OF RELEVANT DECISION MAKERS
Based on the target accounts you choose to opt-in our internal team of expert reserachers and prospect enrichment specialists, will set to work to rapidly identify, capture and verify all the contact information of all the key relevant decision makers, within the appropriate job roles, and of the appropriate seniority within said companies. By using a hybrid solution of both having a large internal team of 20+ human-data-enrichment and research specialists and equiping them with all the best premium database tools and verification tools it ensures we can quickly build out custom prospect lists with the highest possible degree's of accuracy to ensure optimal traction. We capture and verify work emails addresses, LinkedIn URL's, Switboard No's, Direct Dials and Mobile where available, and we are transparent in sharing the data with you and your team, as well as using it to power the intent empowered outreach campaigns we execute on your behalf.
SCRIPT THE OPTIMAL INTENT-BASED EMAIL & LINKEDIN SEQUENCE TEMPLATES
Once we’ve planned out your campaign strategy, and immersed ourselves into your propisition, USP's, ideal custom profile, prospect pain points and studied the initial intent reports coming back from Bombora. Our team of copy for conversion specialists, that have over a decade of experience in scripting personalised outreach cadences, will set to work to ideate and craft the ideal email messaging sequences, and LinkedIn messaging sequences that will ultimatly be designed and geared to play upon the sales intelligence, insight and intent that has been revealed. Using the insight, as a door opener, and means of hyper-personalisation will ensure that our outreach campaigns generate the maxumun levels of engagement and traction,
AUTOMATING OMNI-CHANNEL (LINKEDIN+EMAIL) INTENT EMPOWERED OUTREACH
With in-market accounts selected, the key decision makers within them enriched, and with our LinkedIn & Email mesaging sequences scripted and signed off, we'll push the go button on launching automated multi-channel intent empowered outreach on your behalf. Systematically getting you infront of the key relevant decision-makers, within target ICP accounts, that are showing up with the highest levels of buying intent pertaining to the solutions and services that you provide. By being upfront with the insight and sales intelligence, and approaching them in a joined up, logical manner, multi-channel - it maximises the chances that we gain their attention and interet.
LEAD MANAGEMENT
With our omni-channel intent empowred outreach campaigns live on your behalf, you can sit back and wait for the responses and leads to drop directly into your LinkedIn & Email inbox. Given the innate difficulty of keeping track of conversations and leads especially when you start to get a lot of them. We provide a live lead-management dashboard, that is directly integrated to the email and LinkedIn campaigns, centrally pooling the leads. This central dashboard keeps track of every connection, reponse, referal, lead and meeting we drive on your behalf. Filtered and prioritised based on the leads value and strength. This makes it very easy for you and your sales team, to assign and action leads as appropriate, never to lose track, as well as having clear visibility of the performance of our campaigns and ultimately the ROI within them.
REPORTING
Our campaign automation tools allow us to keep track of all of the key metrics within your campaigns from open rates, click rates, connect rates and response rates to each part of our omni-channel messaging cadence. We combine this with live reporting on your lead management dashboard tracking the overall metics and itemised reponses centrally. This level of in-depth reporting allows us to work with you to easily strategise ongoing a/b tests and optimisations to continually improve upon all the metrics over time.
A/B TESTING & CONTINUAL OPTIMISATIONS
From the go-live we always look to action split (a/b) tests within each of our campaigns, so as to derive the optimal intent topic signals, clusters, subject lines, connect messages, call-to-action's, and collateral used. We then look to replicate what is working, eradicate what is under-performing and continually try new variants to improve the performance of our campaigns. Ultimately this allows us to aspire to then surpass getting open rates of 30%+ and response rates of 10%+
INTENT CAMPAIGN STRATEGY PLANNING
We'll guide you in decipher the optimal intent based strategies that are right for you business, to systematically unveil and target the lowest hanging in-market opportunities week on week. Whether that be focusing on companies that are surging against the highesst number of relevant topic signals simultaneously, or those surging with the highest velocity against particular key topic signals, or revealing ilive intent within the confines of your existing CRM database of companies.
INTENT TOPIC SIGNALS SELECTION
With 13,000+ different intent topics to pick from, we'll work to identify the keywords that resonate with your proposition, and the pain points your solution resolves. We'll map out a long-list of longtail topic signals that are the best match and picks for you, based on relevancy and pertincy. We'll also use our technology to scan your website and collateral to identify matching topic signals that are available with Bombora.
COMBINING THE INTENT TOPIC SINGALS WITH YOUR IDEAL CUSTOMER PROFILE PARAMETERS
With your topic signals choosen and plugged in, we will combine them with the parameters that make up your ideal customer profile (ICP), in terms of geography, industry, headcount and tunrover - as well as gaining an indepth understanding of relevant decision-maker jobs roles that should be targeted within these businesses. So that we can ultimately reveal in-market accounts within the confines of your specific ICP, or if you preference total in-market we can reveal new market opportinities to you, that you may have not considered.
OPT-IN THE COMPANIES SHOWING INTENT THAT YOU'D LIKE US TO ENRICH & TARGET
Every two weeks we will share a list of companies that are surging with the highest levels of intent, that are ultimately conducting the highest thresholds of research into the topic singal selected, thus reveal themselves as very likely to be in-market. You'll have the opportunity to then select the inmarket accounts that you deem suitable for prospect enrichment and subsequent targeted outreach that plays upon the insight and sales intelligence we have harnessed.
IDENTICATION & ENRICHEMENT OF RELEVANT DECISION MAKERS
Based on the target accounts you choose to opt-in our internal team of expert reserachers and prospect enrichment specialists, will set to work to rapidly identify, capture and verify all the contact information of all the key relevant decision makers, within the appropriate job roles, and of the appropriate seniority within said companies. By using a hybrid solution of both having a large internal team of 20+ human-data-enrichment and research specialists and equiping them with all the best premium database tools and verification tools it ensures we can quickly build out custom prospect lists with the highest possible degree's of accuracy to ensure optimal traction. We capture and verify work emails addresses, LinkedIn URL's, Switboard No's, Direct Dials and Mobile where available, and we are transparent in sharing the data with you and your team, as well as using it to power the intent empowered outreach campaigns we execute on your behalf.
SCRIPT THE OPTIMAL INTENT-BASED EMAIL & LINKEDIN SEQUENCE TEMPLATES
Once we’ve planned out your campaign strategy, and immersed ourselves into your propisition, USP's, ideal custom profile, prospect pain points and studied the initial intent reports coming back from Bombora. Our team of copy for conversion specialists, that have over a decade of experience in scripting personalised outreach cadences, will set to work to ideate and craft the ideal email messaging sequences, and LinkedIn messaging sequences that will ultimatly be designed and geared to play upon the sales intelligence, insight and intent that has been revealed. Using the insight, as a door opener, and means of hyper-personalisation will ensure that our outreach campaigns generate the maxumun levels of engagement and traction,
AUTOMATING OMNI-CHANNEL (LINKEDIN+EMAIL) INTENT EMPOWERED OUTREACH
With in-market accounts selected, the key decision makers within them enriched, and with our LinkedIn & Email mesaging sequences scripted and signed off, we'll push the go button on launching automated multi-channel intent empowered outreach on your behalf. Systematically getting you infront of the key relevant decision-makers, within target ICP accounts, that are showing up with the highest levels of buying intent pertaining to the solutions and services that you provide. By being upfront with the insight and sales intelligence, and approaching them in a joined up, logical manner, multi-channel - it maximises the chances that we gain their attention and interet.
LEAD MANAGEMENT
With our omni-channel intent empowred outreach campaigns live on your behalf, you can sit back and wait for the responses and leads to drop directly into your LinkedIn & Email inbox. Given the innate difficulty of keeping track of conversations and leads especially when you start to get a lot of them. We provide a live lead-management dashboard, that is directly integrated to the email and LinkedIn campaigns, centrally pooling the leads. This central dashboard keeps track of every connection, reponse, referal, lead and meeting we drive on your behalf. Filtered and prioritised based on the leads value and strength. This makes it very easy for you and your sales team, to assign and action leads as appropriate, never to lose track, as well as having clear visibility of the performance of our campaigns and ultimately the ROI within them.
REPORTING
Our campaign automation tools allow us to keep track of all of the key metrics within your campaigns from open rates, click rates, connect rates and response rates to each part of our omni-channel messaging cadence. We combine this with live reporting on your lead management dashboard tracking the overall metics and itemised reponses centrally. This level of in-depth reporting allows us to work with you to easily strategise ongoing a/b tests and optimisations to continually improve upon all the metrics over time.
A/B TESTING & CONTINUAL OPTIMISATIONS
From the go-live we always look to action split (a/b) tests within each of our campaigns, so as to derive the optimal intent topic signals, clusters, subject lines, connect messages, call-to-action's, and collateral used. We then look to replicate what is working, eradicate what is under-performing and continually try new variants to improve the performance of our campaigns. Ultimately this allows us to aspire to then surpass getting open rates of 30%+ and response rates of 10%+

THE DIFFERENTIAL BETWEEN RUNNING

COLD OUTREACH CAMPAIGNS VS INTENT EMPOWERED OUTREACH

THE DIFFERENTIAL BETWEEN RUNNING

COLD OUTREACH CAMPAIGNS VS INTENT EMPOWERED OUTREACH

Ultimately by ensuring you hone your outreach strategies on targeting known in-market accounts, assuming its done corectly in terms of utilising the right insight, sales intelligence, unveiling the right prosoects and their correct contact details and ensuring the outreach messaging is executed in a timely, hyper-personalised manner.

Ultimately by ensuring you hone your outreach strategies on targeting known in-market accounts, assuming its done corectly in terms of utilising the right insight, sales intelligence, unveiling the right prosoects and their correct contact details and ensuring the outreach messaging is executed in a timely, hyper-personalised manner.

Then without exception you can expect to see higher returns across your top middle, middle and bottom of funnel.

Then without exception you can expect to see higher returns across your top middle, middle and bottom of funnel.

Prospect will be more likely to:

Prospect will be more likely to:

Prospect will be more likely to:

Don’t just take our word on this though, click here to access Forrester’s, independent review on the economic impact of Bombora intent data when used correctly.

Don’t just take our word on this though, click here to access Forrester’s, independent review on the economic impact of Bombora intent data when used correctly.

Lastly we will leave you with a flavor of how we are successfully using inent data and executing intent empowered outreach for ourselves and clients, generating high profile meetings with enterprise level target accounts – straight from our LinkedIn connect messages and first emails.
Lastly we will leave you with a flavor of how we are successfully using inent data and executing intent empowered outreach for ourselves and clients, generating high profile meetings with enterprise level target accounts – straight from our LinkedIn connect messages and first emails.
We ended up winning that global agnecy client, within one month, on an enterprise package, whereby we also start to execute intent empowered outreach campaigns on there behalf to open doors, and uncover live opportunities on there behalf with the likes of Pepsico & Lego – again straight from a LinkedIn conenct message, be upfront with the intent insight, and getting through to the right person at the right time!
We ended up winning that global agnecy client, within one month, on an enterprise package, whereby we also start to execute intent empowered outreach campaigns on there behalf to open doors, and uncover live opportunities on there behalf with the likes of Pepsico & Lego – again straight from a LinkedIn conenct message, be upfront with the intent insight, and getting through to the right person at the right time!
We ended up winning that global agnecy client, within one month, on an enterprise package, whereby we also start to execute intent empowered outreach campaigns on there behalf to open doors, and uncover live opportunities on there behalf with the likes of Pepsico & Lego – again straight from a LinkedIn conenct message, be upfront with the intent insight, and getting through to the right person at the right time!