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Staying current with what is happening in the sector you are prospecting plays a critical role in ensuring a constant flow of leads for your sales team. By subscribing to key magazines, newsletters and weekly updates it ensures your inbox will keep you up to date with the latest movers and shakers in your industry.

This week we have covered FMCG, a sector we have targeted on behalf of our clients for over a decade – ensuring their sales team are working to capacity in getting in front of key FMCG decision makers.

The Grocer – For the latest all round developments in FMCG, we recommend being a Gold member for the ultimate access to sector reports.

eBev Smartbrief – The world of beverage marketing, one sip at a time. A great resource to keep track of who is doing what in the drinks sector when it comes to marketing promotions & adapting new technology. – The market-leading fortnightly magazine and website for stores selling the ‘convenience mix’.

The Food Innovation Network – A great resource for UK food and drink NPD news and industry-leading events.

Institute of Promotion Marketing (IPM) – The Trade Body For The Promotions Industry, a great resource that contains promotional advice, terms & insight relating to FMCG promotions and the agencies activating them.

Mosaic Marketing Sales Promotion Blog – One of our favorite blogs when it comes to cataloging and reviewing FMCG on-pack promotions.

Marketing Week – Marketing Week is a leading UK magazine for marketing news, opinion and information

Campaign Live – The Campaign Brands hub is a leading title for brand marketing news, FMCG heavy.

Promotional Marketing Magazine – A fantastic hub of information for all things FMCG promotions, worth signing up for their newsletter.

Active and Intelligent Packaging – Keep abreast of the latest technologies emerging on FMCG packaging.

Loquax – Loquax is the UK’s oldest prize and competition portal.

The Drum – News for the marketing and media industries, with stories, job search resources, events listing, and features.

WPP Reading Room

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